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Broadcast

Newsletters that land, paced so they keep landing.

Write in the composer, send to a list, and watch the campaign go out in paced waves over hours or days, with pause, resume and cancel along the way.

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A campaign mid-send in the Wakio dashboard: 270,418 recipients, 183,661 delivered and 84,398 still to send, with pause and cancel controls

How it works

From a draft to a paced send.

  1. 1

    Write it

    Write in rich text or HTML, with merge tags for your contact fields. Publishing builds the HTML and plain-text parts, and refuses a missing subject, markup that cannot be sent, or a merge tag your account does not have.

    The Wakio campaign composer: an audience picker set to every active contact, a subject line, and a rich-text body with merge fields
  2. 2

    Pick who gets it

    Send to every active contact or to one list. Anyone who unsubscribed, bounced or never subscribed is left out, whatever lists they are on.

    The Wakio lists page: a Newsletter list of 270,418 members and a Wholesale buyers list of 274, with a form to create another
  3. 3

    Send it, paced

    A new account sends to 500 recipients first, then 2,500, 10,000 and 50,000, moving up a stage only once the last one's results are in and bounces and complaints are low. High rates hold sending. Each campaign goes out a wave a minute.

    A campaign mid-send in Wakio, showing its paced sending stage, delivered and bounced counts, and a pause control

Leaving Mailchimp

Bring your Mailchimp list.

Upload the CSVs Mailchimp exports. Each contact's consent is graded from what Mailchimp recorded, only subscribed contacts become active, unsubscribed and cleaned addresses become suppressions, and the report stays on the import for later.

A finished Mailchimp import report: 41,402 rows accepted and 2,468 rejected of 43,870, broken down by subscriber status, with 3,100 addresses suppressed

Tracking

Opens and clicks, counted honestly.

Open and click tracking is something an account owner turns on in settings, and it only covers marketing email. Receipts and resets are never tracked. Each recipient counts once, rates are taken over everyone a campaign was sent to, and a fetch within ten seconds of delivery or from a self-declared bot is left out.

A Wakio campaign's engagement figures: 73,465 opened and 16,697 clicked, counted over everyone the campaign was sent to, above its top links

Forms and archive

A subscribe form you can paste anywhere, and a public archive of what you sent.

Each form gets its own public page and a one-line script for your site. A signup gets a confirmation email and joins the list once they confirm. Sent campaigns get a page in a public archive with a feed, on by default, and turning it off in settings keeps later campaigns out.

The Wakio subscribe forms page: signups in the last 24 hours, a published newsletter form with its public page and embed snippet, and a form to create another

Start with the email you already send.

Connect a domain, send your first receipt through the API, and bring your list over when you're ready.

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